Jesper Nordengaard | President, Colgate-Palmolive

As President of Hills Pet Nutrition, a Colgate Palmolive company, Jesper's is always thinking about the branding and positioning of his company as a critical element to their success in a competitive market. I sat down with Jesper and my co-host, Martin Lindstrom, a world leading authority on branding and culture, to discuss how he's thinking about his role in establishing the culture for the company and driving the future of their carefully crafted brand.